Why Your Business Is Invisible Online

Ep. 23 - Website Fundamentals Part 2: Turning The "Ugly Baby" into a "Lead Generator"

In this episode of 'Invisible Online' John, Jim and Kelly discuss the crucial role of a well-structured website in enhancing online visibility and generating leads. John emphasizes the importance of a solid website foundation. Jim shares insights on managing website budgets and offers a creative payment plan to help clients. Kelly highlights the emotional attachment clients have to their websites and stresses the importance of key elements like phone numbers, hero images, and content for SEO. The episode underscores the necessity of investing in quality website development to avoid common pitfalls and achieve long-term success.
 
Episode Highlights:
Importance of a Solid Website Discussion on why a well-built website is crucial for online presence and lead generation.
Personal Attachment to Websites Kelly shares insights on clients' emotional connections to their websites, impacting their objectivity.Case Study: Diaper Service Website Kelly recounts a specific client story about a diaper service with a poorly designed website.Trust Factors: Phone Number Visibility The significance of having a visible phone number for building trust with potential clients.
Hero Image Importance Discussion on the role of hero images in website design and the need for authenticity.
Content as the Core Component Emphasis on the importance of quality content for website effectiveness and SEO performance.
Client Budget Challenges Discussion on common client struggles with website budgets and the consequences of underfunding.
Creative Payment Solutions Jim describes a payment plan that helps clients manage website costs over time.
Case Study: Paper Shredding Business Jim shares a story about a startup recycling company pivoting to paper shredding service
Importance of FAQs Highlighting the value of FAQs in addressing customer concerns and improving search visibility.
Content's Role in SEOExplaining how helpful content enhances authority and trustworthiness in the eyes of search engines.Long-Term SEO Strategy Discussion on the patience required for SEO efforts to yield results compared to quick pay-per-click strategies.
 
 
Contact Information: 
Website: https://www.ruinvisibleonline.com/
LinkedIn: https://linkedin.com/company/ruinvisibleonline
 
#RUInvisibleOnline #WebDevelopment #LeadGeneration #SEO #WebDesign #ConversionOptimization #WebsiteOptimization #DigitalStrategy #LandingPages #DigitalMarketing @WSIWorld
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Ep. 22 - Website Fundamentals Part 1: The Role of a Well-Structured Website

In this episode, John Maniatis, Jim Falotico, and Kelly Biggs share insights on why a well-designed website is foundational for online visibility. Kelly recounts a story about a client who loved their old website, but it wasn’t converting visitors into leads. After some hard conversations (telling them "the baby is ugly"), they revamped the site to be more user-friendly and focused on conversions. Jim emphasizes the importance of clear calls-to-action, and John discusses the role of an engaging “About Us” page. Tune in to learn how to make sure your website doesn’t just look good but also drives results.
 
Episode Highlights:  
Introduction to the importance of functional websites for online visibility.  
Kelly shares the story of a client reluctant to update their outdated website.  
Jim discusses the role of clear calls-to-action and local SEO in website success.  
John explains the importance of an engaging “About Us” page and professional headshots.  
Tips on creating landing pages that convert and drive specific traffic.  
-Closing thoughts on turning outdated websites into modern lead generators.
 
Key Strategies Discussed:
- How to structure your website for trust, clarity, and user engagement.  
- Why professional headshots and authentic “About Us” pages are crucial.  
- The importance of specific landing pages tailored to your services.  
- How local SEO and community involvement boost your online presence.
 
Contact Information:  
Website: [RUInvisibleOnline.com](http://RUInvisibleOnline.com)  
LinkedIn: https://linkedin.com/company/ruinvisibleonline
 
#RUInvisibleOnline #DigitalMarketing #DigitalStrategy #ClientSuccess #BusinessGrowth #ClientCentered #WebDevelopment #ConversionOptimization #localSEO
 

Ep. 21- Supercharged Synergy: Invisible Online Team's Superpowers (Super Bowl LIX Special)

Join the Invisible Online Team, inspired by Super Bowl week, to pull back the curtain on their unique blend of talents and reveal how their collective “superpowers” fuel their success. In this Super Bowl LIX special, Jim, Kelly, and John dive into the qualities that set them apart—trust-building strategies, relentless competitiveness, and out-of-the-box thinking—and show how these complementary strengths unite to achieve winning results for clients. Don’t miss this inspiring conversation that will leave you pumped up to harness the power of your own all-star lineup.
 
Show Notes:
Introduction to the hosts and a fun overview of their backgrounds.  
Jim talks about the importance of being measured and strategic in digital marketing.  
Kelly shares how her competitive drive translates into client success.  
John reflects on his problem-solving approach and why creativity is key in business.  
Discussion on how blending individual strengths creates a powerful, results-driven team.  
Final thoughts on how businesses can leverage their own team’s superpowers for growth.
 
Key Strategies Discussed:
- The importance of understanding individual strengths in team collaboration.  
- How a client-centered mindset drives better business outcomes.  
- Why taking time to reflect before reacting can save you from costly mistakes.  
- The role of creativity in digital marketing and problem-solving.
 
Contact Information: 
Website: Visit https://www.ruinvisibleonline.com  for more episodes, resources, and contact information
LinkedIn: https://linkedin.com/company/ruinvisibleonline
 
#RUInvisibleOnline #DigitalMarketing #DigitalStrategy #Teamwork #TeamBuilding #ClientSuccess #BusinessGrowth #ClientCentered

Ep 20 Visibility, AI and Finding Diamonds in Your Reviews

In this episode, the team takes a deep dive into how AI and customer reviews influence your business's search engine rankings. John shares the results of a search experiment that reveals why some big-budget firms fail to rank as well despite their heavy spending on paid ads. Jim and Kelly weigh in on the importance of customer service, reviews, reputation management and the need for a strong digital presence. If you want to understand one way AI algorithms evaluate your business and how you can use that knowledge to get ahead, this episode is for you!
 
Show Notes
Introducing an AI key to being found online, focusing on reviews, SEO, and digital presence.  
Kelly kicks off a real-time experiment to see how Toronto law firms rank based on customer reviews and digital strategies.  
John discusses the surprising results of one of Toronto’s top personal injury law firms like Diamond and Diamond not appearing at the top in AI organic search results.  
Jim explains how AI is reshaping search rankings and what businesses need to prioritize.  
The importance of enhancing customer service and reputation to compete with businesses that have larger ad budgets.  
Conclusion: Why balancing SEO, reviews, and a strong digital presence is crucial to online visibility.
 
Key Strategies Discussed:
- The role of AI evaluating customer reviews and business engagement to influence AI search results  
- How to boost your search rankings by improving customer satisfaction and reputation.  
- The importance of diversifying your digital marketing strategy beyond paid ads.  
- Why smaller businesses can compete by focusing on reviews and digital presence.
 
Connect with Us:
Website: Visit https://www.ruinvisibleonline.com  for more episodes, resources, and contact information.
LinkedIn: https://linkedin.com/company/ruinvisibleonline
#RUInvisibleOnline #CustomerReviews #ReputationManagement #DigitalMarketing #WSIWorld #SEO #OnlineVisibility #AI #ArtificialIntelligence #SearchRankings #PPC

Ep 19: Myth Busters Combined Myths 5-7: Outdated Websites, Bad Google Reviews, PPC Ads

Think you’ve cracked the code to online visibility? Think again! This episode dives into three myths that could derail your digital strategy. From outdated websites to the power of online reviews, and why paid ads aren’t a cure-all, John, Kelly, and Jim leave no stone unturned.

Ep 18 Myth Busting #7 - PPC Will Solve All Problems

 
Can PPC Solve All Your Business Problems? Not Quite
In this episode, the team tackles the popular misconception that PPC is the ultimate fix for online visibility. While paid ads, especially on platforms like Google, can provide immediate traffic, John, Jim, and Kelly explain why a balanced approach is necessary for long-term success. Jim shares insights from his work with clients in high-competition fields, highlighting the importance of smart bidding and keyword strategies. Kelly discusses how retargeting ads can lower costs while keeping your brand in front of potential customers. Learn how to integrate PPC with SEO to maximize your marketing ROI.
 
Episode Highlights:  
Introduction to the myth that PPC ads alone can solve business problems.  
John discusses Google’s local service ads and the rising popularity of PPC in competitive industries.  
Jim shares his experience with attorneys and other professionals relying on PPC, explaining the pitfalls of high-cost keywords and competition.  
Kelly talks about retargeting and how to make your ad spend more efficient through diversified strategies.  
The importance of combining PPC with SEO for a sustainable marketing approach, with real-life examples from clients.  
Conclusion: Why a balanced approach is crucial to long-term success online.
 
Key Strategies Discussed:
The importance of smart bidding and keyword strategies in PPC campaigns.  
How retargeting can reduce acquisition costs and increase visibility.  
Why combining PPC with SEO is key to long-term business growth.  
The role of Google’s local service ads in generating quality leads.
 
Contact Information:
Website: https://www.ruinvisibleonline.com/  
LinkedIn: https://linkedin.com/company/ruinvisibleonline
 
#RUInvisibleOnline #PPC #SEO #Retargeting #OnlineStrategy #Digitalmarketing  #WSIWorld #BusinessGrowth
 

Ep 17 Myth Busting #6 - Negative Reviews Don't Matter

Turning Negative Feedback Into a Positive Strategy
   Join John Maniatis and co-hosts Jim Falotico and Kelly Biggs as they tackle the often-dreaded subject of negative online reviews. Through real-world examples, like Jim’s jewelry store client dealing with shoplifting accusations, the hosts show how businesses can turn negative reviews into opportunities. With 82% of shoppers reviewing negative feedback before making decisions, this episode is packed with actionable tips on how to manage, respond, and even learn from criticism. Discover how a single well-crafted response can save your reputation and attract more customers.
 
Episode Highlights:  
Introduction and overview of the growing influence of reviews, especially with AI on the rise.  
Discussion on why online reviews matter, featuring John’s findings on how reviews affect rankings.  
Key statistics: 82% of consumers look at negative reviews, and 45% are more likely to engage with businesses that respond thoughtfully.  
 Jim shares a story about a jewelry store dealing with false reviews after a shoplifting incident.  
Strategies for responding to negative reviews: personal responses versus AI-generated ones.  
John shares a case study of an HVAC company falsely receiving a negative review intended for a competitor and navigating Google's review removal process.  
Kelly talks about her experience in choosing a shower system based on reviews and the importance of genuine customer feedback.  
How reviews can influence your travel choices, with Jim and John sharing their personal decision-making processes when reading hotel reviews.  
Closing thoughts on handling negative reviews and using them as a tool to improve business practices.
 
Key Strategies Discussed:
- Always respond to negative reviews professionally and without making public promises.
- Use negative feedback as a way to identify internal issues (e.g., staffing problems).
- Encourage satisfied customers to leave positive reviews to balance the occasional negative ones.
- Be mindful of the recency of reviews when evaluating a business's current reputation.
 
Contact Information:
Website: https://www.ruinvisibleonline.com/
LinkedIn: https://linkedin.com/company/ruinvisibleonline

EP. 16 Myth Busting # 5 - Set it and Forget it

 
In this episode of "Why Your Business is Invisible Online," host John Maniatis from Oakville, Ontario, Canada, along with co-hosts Jim Falotico and Kelly Biggs, debunk the myth of "set it and forget it" in online business visibility. They discuss how many businesses mistakenly believe that merely having a website guarantees leads. Jim shares insights on the necessity of SEO and regular updates, while Kelly provides examples of businesses struggling due to outdated content. The hosts emphasize the importance of ongoing digital marketing efforts and optimizing Google Business Profiles to maintain online relevance and attract customers.
Connect with Us:
Website: Visit https://www.ruinvisibleonline.com  for more episodes, resources, and contact information.
LinkedIn: https://linkedin.com/company/ruinvisibleonline
#RUInvisibleOnline #OnlineVisibility #LeadGeneration #BusinessGrowth #SEO #websiteupdates #GBP
 

Ep 15 - Myth Busting Series Combined ( Myths. #1 to #4 )

In this myth-busting episode of Why Your Business is Invisible Online, the team unravels four pervasive misconceptions holding businesses back. Discover why Google Business Profiles matter, why email marketing isn’t obsolete, the real story behind social media and leads, and how more traffic doesn’t always mean success. Packed with relatable stories and expert tips, this episode is your guide to smarter digital marketing.
 
Show Notes
Myth 1: Email Marketing is Obsolete
Kelly debunks the myth with data on email ROI and real-life examples 
John shares tips for creating engaging email sequences 
Jim explains the value of nurturing leads through timely and relevant emails 
Myth 2: More Traffic Equals More Success
John recounts a cautionary tale of bad traffic and website security 
Kelly emphasizes the value of targeting the right audience 
Jim explains segmentation and targeting as keys to generating meaningful traffic 
Myth 3: Social Media Equals More Leads
John discusses how social media can generate leads when used strategically
Kelly stresses the risks of relying solely on social media and the importance of owned media 
Jim highlights the importance of branding and long-term social strategies 
Myth 4: Google Business Profiles Aren’t Important
John shares a success story about optimizing a blinds business’s Google Business Profile
Kelly explains GBP’s role in local SEO and digital storefronts 
Jim discusses reviews and their critical role in local visibility 
 
Connect with Us:
Website: Visit https://www.ruinvisibleonline.com  for more episodes, resources, and contact information.
LinkedIn: https://linkedin.com/company/ruinvisibleonline
#RUInvisibleOnline #GoogleBusinessProfile #LocalSEO #SEO #Email Marketing #DigitalMarketing #CustomerReviews #GBP #OnlineVisibility #LeadGeneration #BusinessGrowth

Ep.14 Myth Busting #4 - Your Google Business Profile Isn't Important

In this insightful episode, hosts John Maniatis, Kelly Biggs, and Jim Falotico explain why optimizing your Google Business Profile (GBP) should be the first step in your digital marketing strategy. John shares a success story about a blinds business that saw a surge in leads after fine-tuning its GBP. Kelly discusses how GBP acts as the “window display” of your business on the internet, while Jim covers the power of customer reviews and frequent updates. They also share actionable tips on how to rank higher in local searches and enhance your business’s credibility. If you want to dominate your local SEO game, don’t miss this episode!
 
Show Notes
Host's Perspective on GBP John emphasizes the critical importance of Google Business Profile for local SEO and online visibility.
Success Story: Blinds Business John shares a success story about optimizing a blinds business's Google Business Profile, leading to increased business.
Importance of Detailed Profiles John discusses how filling in every detail of the Google Business Profile builds trust and attracts customers.
Understanding Local SEO Kelly compares online presence to physical stores, explaining how Google Business Profile acts as a digital storefront.
The Role of Google Business Profile Jim explains how a well-maintained Google Business Profile is essential for local SEO and visibility.
Claiming Your Business Jim discusses the process of claiming your Google Business Profile and the significance of verification.
Starting Without a Website Jim mentions that some businesses can thrive with just a Google Business Profile and social media presence.
Case Study: Carpet Cleaning Company Jim shares a case study of a carpet cleaning company that improved visibility by updating their Google Business Profile.
The Importance of Reviews Jim highlights the significance of customer reviews in boosting a business's credibility and visibility online.
Optimizing Google Business Profile
Jim discusses how optimizing the Google Business Profile leads to increased leads and business growth.
 
Key Strategies
Claim and fully optimize your Google Business Profile for local SEO.
Use GBP as an extension of your brand, acting like a "digital storefront."
Regularly update your profile with images, FAQs, and product details.
Gather reviews to increase credibility and improve rankings.
Use Google Business Profile alongside Local Service Ads to increase leads and visibility.
 
Connect with Us:
Website: Visit https://www.ruinvisibleonline.com  for more episodes, resources, and contact information.
LinkedIn: https://linkedin.com/company/ruinvisibleonline
#RUInvisibleOnline #GoogleBusinessProfile #LocalSEO #CustomerReviews #MapPack #GBP #OnlineVisibility #GoogleMyBusiness #LeadGeneration #SmallBusinessGrowth