Why Your Business Is Invisible Online

Ep 18 Myth Busting #7 - PPC Will Solve All Problems

 
Can PPC Solve All Your Business Problems? Not Quite
In this episode, the team tackles the popular misconception that PPC is the ultimate fix for online visibility. While paid ads, especially on platforms like Google, can provide immediate traffic, John, Jim, and Kelly explain why a balanced approach is necessary for long-term success. Jim shares insights from his work with clients in high-competition fields, highlighting the importance of smart bidding and keyword strategies. Kelly discusses how retargeting ads can lower costs while keeping your brand in front of potential customers. Learn how to integrate PPC with SEO to maximize your marketing ROI.
 
Episode Highlights:  
Introduction to the myth that PPC ads alone can solve business problems.  
John discusses Google’s local service ads and the rising popularity of PPC in competitive industries.  
Jim shares his experience with attorneys and other professionals relying on PPC, explaining the pitfalls of high-cost keywords and competition.  
Kelly talks about retargeting and how to make your ad spend more efficient through diversified strategies.  
The importance of combining PPC with SEO for a sustainable marketing approach, with real-life examples from clients.  
Conclusion: Why a balanced approach is crucial to long-term success online.
 
Key Strategies Discussed:
The importance of smart bidding and keyword strategies in PPC campaigns.  
How retargeting can reduce acquisition costs and increase visibility.  
Why combining PPC with SEO is key to long-term business growth.  
The role of Google’s local service ads in generating quality leads.
 
Contact Information:
Website: https://www.ruinvisibleonline.com/  
LinkedIn: https://linkedin.com/company/ruinvisibleonline
 
#RUInvisibleOnline #PPC #SEO #Retargeting #OnlineStrategy #Digitalmarketing  #WSIWorld #BusinessGrowth
 

Ep 17 Myth Busting #6 - Negative Reviews Don't Matter

Turning Negative Feedback Into a Positive Strategy
   Join John Maniatis and co-hosts Jim Falotico and Kelly Biggs as they tackle the often-dreaded subject of negative online reviews. Through real-world examples, like Jim’s jewelry store client dealing with shoplifting accusations, the hosts show how businesses can turn negative reviews into opportunities. With 82% of shoppers reviewing negative feedback before making decisions, this episode is packed with actionable tips on how to manage, respond, and even learn from criticism. Discover how a single well-crafted response can save your reputation and attract more customers.
 
Episode Highlights:  
Introduction and overview of the growing influence of reviews, especially with AI on the rise.  
Discussion on why online reviews matter, featuring John’s findings on how reviews affect rankings.  
Key statistics: 82% of consumers look at negative reviews, and 45% are more likely to engage with businesses that respond thoughtfully.  
 Jim shares a story about a jewelry store dealing with false reviews after a shoplifting incident.  
Strategies for responding to negative reviews: personal responses versus AI-generated ones.  
John shares a case study of an HVAC company falsely receiving a negative review intended for a competitor and navigating Google's review removal process.  
Kelly talks about her experience in choosing a shower system based on reviews and the importance of genuine customer feedback.  
How reviews can influence your travel choices, with Jim and John sharing their personal decision-making processes when reading hotel reviews.  
Closing thoughts on handling negative reviews and using them as a tool to improve business practices.
 
Key Strategies Discussed:
- Always respond to negative reviews professionally and without making public promises.
- Use negative feedback as a way to identify internal issues (e.g., staffing problems).
- Encourage satisfied customers to leave positive reviews to balance the occasional negative ones.
- Be mindful of the recency of reviews when evaluating a business's current reputation.
 
Contact Information:
Website: https://www.ruinvisibleonline.com/
LinkedIn: https://linkedin.com/company/ruinvisibleonline

EP. 16 Myth Busting # 5 - Set it and Forget it

 
In this episode of "Why Your Business is Invisible Online," host John Maniatis from Oakville, Ontario, Canada, along with co-hosts Jim Falotico and Kelly Biggs, debunk the myth of "set it and forget it" in online business visibility. They discuss how many businesses mistakenly believe that merely having a website guarantees leads. Jim shares insights on the necessity of SEO and regular updates, while Kelly provides examples of businesses struggling due to outdated content. The hosts emphasize the importance of ongoing digital marketing efforts and optimizing Google Business Profiles to maintain online relevance and attract customers.
Connect with Us:
Website: Visit https://www.ruinvisibleonline.com  for more episodes, resources, and contact information.
LinkedIn: https://linkedin.com/company/ruinvisibleonline
#RUInvisibleOnline #OnlineVisibility #LeadGeneration #BusinessGrowth #SEO #websiteupdates #GBP
 

Ep 15 - Myth Busting Series Combined ( Myths. #1 to #4 )

In this myth-busting episode of Why Your Business is Invisible Online, the team unravels four pervasive misconceptions holding businesses back. Discover why Google Business Profiles matter, why email marketing isn’t obsolete, the real story behind social media and leads, and how more traffic doesn’t always mean success. Packed with relatable stories and expert tips, this episode is your guide to smarter digital marketing.
 
Show Notes
Myth 1: Email Marketing is Obsolete
Kelly debunks the myth with data on email ROI and real-life examples 
John shares tips for creating engaging email sequences 
Jim explains the value of nurturing leads through timely and relevant emails 
Myth 2: More Traffic Equals More Success
John recounts a cautionary tale of bad traffic and website security 
Kelly emphasizes the value of targeting the right audience 
Jim explains segmentation and targeting as keys to generating meaningful traffic 
Myth 3: Social Media Equals More Leads
John discusses how social media can generate leads when used strategically
Kelly stresses the risks of relying solely on social media and the importance of owned media 
Jim highlights the importance of branding and long-term social strategies 
Myth 4: Google Business Profiles Aren’t Important
John shares a success story about optimizing a blinds business’s Google Business Profile
Kelly explains GBP’s role in local SEO and digital storefronts 
Jim discusses reviews and their critical role in local visibility 
 
Connect with Us:
Website: Visit https://www.ruinvisibleonline.com  for more episodes, resources, and contact information.
LinkedIn: https://linkedin.com/company/ruinvisibleonline
#RUInvisibleOnline #GoogleBusinessProfile #LocalSEO #SEO #Email Marketing #DigitalMarketing #CustomerReviews #GBP #OnlineVisibility #LeadGeneration #BusinessGrowth

Ep.14 Myth Busting #4 - Your Google Business Profile Isn't Important

In this insightful episode, hosts John Maniatis, Kelly Biggs, and Jim Falotico explain why optimizing your Google Business Profile (GBP) should be the first step in your digital marketing strategy. John shares a success story about a blinds business that saw a surge in leads after fine-tuning its GBP. Kelly discusses how GBP acts as the “window display” of your business on the internet, while Jim covers the power of customer reviews and frequent updates. They also share actionable tips on how to rank higher in local searches and enhance your business’s credibility. If you want to dominate your local SEO game, don’t miss this episode!
 
Show Notes
Host's Perspective on GBP John emphasizes the critical importance of Google Business Profile for local SEO and online visibility.
Success Story: Blinds Business John shares a success story about optimizing a blinds business's Google Business Profile, leading to increased business.
Importance of Detailed Profiles John discusses how filling in every detail of the Google Business Profile builds trust and attracts customers.
Understanding Local SEO Kelly compares online presence to physical stores, explaining how Google Business Profile acts as a digital storefront.
The Role of Google Business Profile Jim explains how a well-maintained Google Business Profile is essential for local SEO and visibility.
Claiming Your Business Jim discusses the process of claiming your Google Business Profile and the significance of verification.
Starting Without a Website Jim mentions that some businesses can thrive with just a Google Business Profile and social media presence.
Case Study: Carpet Cleaning Company Jim shares a case study of a carpet cleaning company that improved visibility by updating their Google Business Profile.
The Importance of Reviews Jim highlights the significance of customer reviews in boosting a business's credibility and visibility online.
Optimizing Google Business Profile
Jim discusses how optimizing the Google Business Profile leads to increased leads and business growth.
 
Key Strategies
Claim and fully optimize your Google Business Profile for local SEO.
Use GBP as an extension of your brand, acting like a "digital storefront."
Regularly update your profile with images, FAQs, and product details.
Gather reviews to increase credibility and improve rankings.
Use Google Business Profile alongside Local Service Ads to increase leads and visibility.
 
Connect with Us:
Website: Visit https://www.ruinvisibleonline.com  for more episodes, resources, and contact information.
LinkedIn: https://linkedin.com/company/ruinvisibleonline
#RUInvisibleOnline #GoogleBusinessProfile #LocalSEO #CustomerReviews #MapPack #GBP #OnlineVisibility #GoogleMyBusiness #LeadGeneration #SmallBusinessGrowth
 

Ep.13 - Myth Busting #3 - Social Media Equals More Leads

This episode tackles the myth that social media automatically leads to more business. Hosts John, Kelly, and Jim share why building a massive Instagram following doesn’t guarantee sales and why focusing on email lists and owned media is crucial for long-term success. They explore the importance of pairing social media with paid advertising, the nuances of branding, and how to effectively engage your target audience. Whether you're on Instagram, Facebook, LinkedIn, or TikTok, this episode reveals why a solid social media strategy is about more than just followers!
 
Show Notes
Myth Introduction: Social Media Equals More Leads John introduces the myth that social media directly translates to more leads.
Social Media's Evolving Role Discussion on how social media platforms have changed over time in generating leads.
The Importance of Owned vs. Earned Media Kelly emphasizes the difference between owned media (like email lists) and earned media (social followers).
Risks of Relying Solely on Social Media Kelly discusses the risks of building a business on social media platforms.
Paid Advertising for Lead Generation John explains that social media can generate leads effectively when using paid ads.
Need for a Social Media Strategy Discussion on the necessity of having a social media strategy for long-term brand building.
Changing Search Behaviors John raises the trend of users preferring social media over traditional search engines like Google.
Meta's Search Engine Integration Kelly talks about Meta's efforts to compete with Google by integrating search features.
Posting Frequency on Different Platforms Kelly explains the importance of consistent posting frequency across various social media platforms.
Generational Differences in Information Sourcing John notes Gen Z's tendency to use social media for searches instead of Google.
Influencer Marketing and Trust Discussion on how younger generations trust influencers over traditional advertising methods.
Conclusion: Social Media's Role in Lead Generation Wrap-up of the discussion, reiterating that while social media isn’t a direct lead generator, it’s essential for visibility.
 
Key Strategies
Social media should be part of a broader marketing strategy, not the sole focus.
Rely on owned media (e.g., email lists) rather than vanity metrics like followers.
Social media works best for brand awareness, while lead generation often requires paid advertising.
Adapt your social media strategy to the platform and audience—TikTok, Instagram, LinkedIn, etc.
Stay aware of changes in social media algorithms and content policies to avoid losing your audience.
 
Connect with Us:
Website: Visit https://www.ruinvisibleonline.com  for more episodes, resources, and contact information.
LinkedIn: https://linkedin.com/company/ruinvisibleonline
#RUInvisibleOnline #SocialMediaStrategy #EmailMarketing #BrandAwareness #VanityMetrics #DigitalStrategy #LeadGeneration #BusinessGrowth #BrandBuilding

Ep.12 Myth Busting #2 - More Traffic Means More Success

Episode Description
More traffic doesn’t always mean more success! John, Kelly, and Jim explore how website traffic can be misleading if it's not quality traffic. They discuss the importance of targeting the right audience, maintaining website security, and using negative keywords to reduce unwanted traffic. With stories from a legal firm, a restoration company, and an accounting practice, this episode offers a deeper look at how audience segmentation and digital strategy can drive better conversion rates and online business growth.
Show Notes
Myth-busting: “More traffic equals more success”John shares a story about a lawyer’s website that was hacked with unwanted content, highlighting the importance of website security and maintenanceJim’s experience with a home services site that got hacked before the SSL certificate was activatedKelly explains how analyzing SEO reports can reveal the difference between low-quality traffic and targeted trafficHow an accountant adjusted their marketing strategy to attract 1099 contractors instead of side hustlers, leading to better conversionsJim emphasizes the use of negative keywords to prevent irrelevant traffic from paid adsThe importance of audience segmentation and understanding your target customer’s journeyFinal thoughts: More traffic is not always better; focus on quality, not quantity!
Key Strategies
Target Quality Traffic: Focus on attracting visitors who match your ideal customer persona to improve conversion rates and reduce wasted efforts.
Website Security: Maintain website security, including regular updates and SSL certificates, to prevent inappropriate content and maintain online reputation.
Use Negative Keywords: Implement negative keywords in your ad campaigns to filter out irrelevant traffic and avoid wasted ad spend.
Analyze SEO Reports: Use SEO reports to understand traffic patterns, optimize for quality traffic, and adjust your marketing strategies accordingly.
Audience Segmentation: Clearly define your target audience and use segmentation to tailor content and advertising strategies for better engagement and lead generation.
 
Connect with Us:
Website: Visit https://www.ruinvisibleonline.com  for more episodes, resources, and contact information.
LinkedIn: https://linkedin.com/company/ruinvisibleonline
#RUInvisibleOnline #WebsiteTraffic #SEOReports #DigitalMarketing #Audience Segmentation #ConversionRates #TargetAudience #QualityLeads #WebsiteSecurity #NegativeKeywords
 

Ep.11 Myth Busting #1 - Is Email Marketing Obsolete or Just Misunderstood?

Episode Description:
Email marketing may be old, but it’s far from dead! In this episode, John, Kelly, and Jim discuss how email is still one of the most powerful tools for digital marketing. From nurturing leads to building emotional connections with customers, the hosts share real-world examples and key strategies to maximize your email marketing efforts. Learn how to use segmentation, personalization, and effective visuals to boost engagement and increase your ROI. Whether you're in home services or another industry, this episode is full of valuable marketing insights!
 
Show Notes:
Myths in Digital Marketing John lists common myths, including email marketing's obsolescence and the belief that more traffic equals more success.
Email Marketing Discussion The conversation kicks off with the question: Is email marketing dead? Kelly shares her strong opinions.
Statistics on Email Engagement Kelly presents statistics showing consumer preferences for promotional emails and the high ROI of email marketing.
Nurturing Leads through Email Discussion on the importance of nurturing leads via email marketing to maintain customer relationships.
Importance of Timely Communication Highlighting the significance of timely communication and email as a tool for staying top of mind with potential clients.
Effective Email Strategies John emphasizes the need for clear benefits and calls to action in emails, especially within the first nine seconds.
Home Services Email Marketing Jim shares insights on how home service companies use emails to remind clients of maintenance tasks and promotions.
Customer Engagement through Value Discussion on providing value in emails, such as reminders and discounts, to keep customers engaged.
Email Sequences for Nurturing John explains the effectiveness of using email sequences to nurture leads, especially in eldercare services.
Visuals vs. Text in Emails Debate on the effectiveness of visuals versus text in emails and how it varies by brand recognition.
Segmentation in Email Marketing The importance of email segmentation is discussed, allowing tailored communication for different audience segments.
Personalization Importance Discussion on the significance of personalization in email marketing to build connections with potential customers.
Email Journey Insights Exploring the different stages of customer engagement and information sharing through email marketing.
Brand Consistency Emphasizing the need for maintaining brand tone and values in email communications to foster community.
Segmentation Strategies Highlighting the effectiveness of segmentation in targeting specific audiences with personalized offers and messages.
Email Marketing Myth Busted Concluding that email marketing is not obsolete, reinforcing its essential role in digital marketing strategies.
 
Key Strategies:
Debunking common myths in digital marketing, particularly regarding email marketing.
The relevance and effectiveness of email marketing in today's digital landscape.
Importance of personalization in email communications to build trust and familiarity.
Strategies for nurturing leads through consistent email communication.
The significance of providing value in email marketing to foster customer relationships.
The "nine-second rule" and its implications for email design and content engagement.
Real-world examples of successful email marketing strategies in various industries.
The role of segmentation in tailoring email content to different audience groups.
Emphasizing customer loyalty through personalized marketing approaches.
The necessity of maintaining a consistent brand tone in email communications.
Connect with Us:
Website: Visit https://www.ruinvisibleonline.com  for more episodes, resources, and contact information.
LinkedIn: https://linkedin.com/company/ruinvisibleonline
#RUInvisibleOnline #EmailMarketing #DigitalMarketing #LeadNurturing #Personalization #Segmentation #BusinessGrowth #CustomerLoyalty

Ep.10 The FOUND Framework (Complete Series): Your Roadmap to Online Visibility

Episode Overview:
Join John, Jim, and Kelly as they unpack the FOUND Framework, your roadmap to online visibility. Learn how to optimize your website, craft original content, target the right audience, nurture leads, and leverage data to stay ahead in an ever-evolving digital landscape. Packed with case studies, expert insights, and actionable tips, this episode is your guide to standing out in the crowded online marketplace.
Episode Highlights:
The FOUND Framework:
Fully Optimized: Insights into creating SEO-friendly websites that are technically sound and user-focused.
Original Content: The importance of authentic, engaging content tailored to your audience.
Understanding Your Audience: How to develop detailed buyer personas and use data to craft targeted strategies.
Nurturing Leads: Techniques to engage and retain prospects over time.
Data-Driven Strategy: Leveraging analytics to refine marketing efforts.
Stories and Case Studies:
Jim’s challenges with a self-built website for a med spa and the power of SEO basics.
Kelly’s content optimization journey with small businesses, showcasing the ROI of tailored storytelling.
John’s ongoing work with a comprehensive pregnancy course, highlighting the need for persistence in nurturing leads.
Practical Tips for Optimization:
Importance of naming images and optimizing metadata for search engines.
Using tools like heatmaps to track user behaviour and enhance website navigation.
Crafting content that aligns with Google’s evolving algorithms and AI platforms like ChatGPT and Perplexity.
Nurturing and Personalization:
Why businesses must engage consistently with their audience—even before they're ready to buy.
The value of segmentation and personalization in email marketing.
Key Topics:
Introductions and the FOUND Framework overview.
Fully Optimized: Building a solid SEO foundation.
Case studies: From med spas to home services.
Original Content: How authenticity drives visibility.
Lifestyle photography and its impact on brand storytelling.
Understanding Your Audience: Persona development and targeting.
Platforms and demographics: Where your audience is hanging out.
Nurturing Leads: Engagement strategies that build trust.
Data-Driven Strategy: Using analytics for competitive advantage.
Connect with Us!
Website: Visit https://www.ruinvisibleonline.com  for more episodes, resources, and contact information.
LinkedIn: https://linkedin.com/company/ruinvisibleonline
#RUInvisibleOnline #OnlineVisibility #DigitalMarketing #SEO #ContentMarketing #InvisibleOnline #DigitalStrategy

EP. 9 The FOUND Framework : Part 5 - "D" - Data doesn't lie - but are you listening?

Data doesn’t lie - but are you listening?
In this episode, John, Jim, and Kelly break down how data empowers online strategies. From understanding branded vs. non-branded keywords to analyzing user behaviour with tools like Hotjar, learn how actionable insights can boost your visibility and conversions."
Episode Highlights:
What is Data-Driven Strategy?
Key Performance Indicators (KPIs) like traffic, engagement, and conversion rates.
Why defining and measuring success upfront is critical.
Branded vs. Non-Branded Keywords
Case study: Weight-loss med spa optimized for generic terms like "Botox near me."
Strategies for creating content to capture non-branded search traffic.
Engaging Clients with Data
Balancing detailed insights with actionable results for clients focused on leads and revenue.
Optimizing Websites with Behavioural Data
Tools like Hotjar and Microsoft Clarity to analyze user interactions.
“Above-the-fold” design principles and CTA improvements boosting conversions.
Competitive Analysis for Strategic Planning
Demonstrating competitor performance and market gaps to potential clients.
Leveraging data to blend paid ads and SEO for a comprehensive strategy.
Key Strategies Discussed:
Aligning content with customer search intent for non-branded keywords.
Using behavioural analysis tools for actionable website improvements.
Educating clients about the benefits of integrating paid and organic strategies.
Connect with Us!
Website: Visit https://www.ruinvisibleonline.com/ for more episodes, resources, and contact information.
LinkedIn: https://linkedin.com/company/ruinvisibleonline
#RUInvisibleOnline #SEO #DataDriven #DigitalMarketing #WebOptimization