S2 EP 31: We Need to Talk, Google… Search Has Changed

Search engine optimization is changing to Search Everywhere Optimization. John, Jim, and Kelly kick off Season 2 with a candid conversation about how AI has upended what it means to be visible online. From AI assistants changing consumer behavior to businesses scrambling to adjust strategies, this episode is the new baseline for what marketing means in the age of AI.

What You’ll Learn:

• Why Google isn’t the only game in town anymore
  
  
• The shift from SEO to “Search Everywhere Optimization”
  
  
• How AI is already changing how customers find you
  
  
• Real-life stories (and vending machines) that show AI at work
  
  
• What’s ahead in Season 2—and why it matters for your visibility
  
  

Key Takeaways:

• People aren’t just searching on Google anymore—AI tools and social platforms are stealing attention.
  
  
• Search behavior is changing fast, and businesses need to meet customers where they are
  
  
• The rules of visibility have shifted—your strategy needs to evolve with them.
  
  
• Season 2 will explore both the practical and philosophical sides of AI in marketing
  🎙️ Hosts: John Maniatis, Jim Falatico, Kelly Biggs
  🌐 Presented by WSI | Why Your Business Is Invisible Online

Key Moments

• Welcome to Season 2 + what’s new with the crew
  
  
• What AI has done to search: it’s not SEO, it’s Search Everywhere Optimization.
  
  
• Catching up with hosts
  
  
  
• Season 1 reflections: what still matters, what’s changed forever
  AI in mid-size business: the rise of internal AI processes & roles
  
  
  
• “Embrace digital, stay human”—what this mantra means in 2025
  
  
• AI tools, time-saving hacks, and strategic shifts
  
  

Strategies & Takeaways

• Why your SEO strategy must evolve into a “search everywhere” mindset
  
  
• How AI is already influencing customer journeys and business operations
  
  
• What “stay human” really means as AI gets more integrated into marketing.
  
  
• Simple ways to adapt without feeling overwhelmed
  
  

Mentioned in the Episode

• WSI — the global digital marketing network, all three hosts are a part of
  
  
• AI tools that automate simple tasks to unlock time for higher-level strategy

🌐 Get in touch or learn more: www.ruinvisibleonline.com