S2 Ep 54: Is Your Website Serving Spoiled Milk?

In this episode of Why Your Business Is Invisible Online, John, Kelly, and Jim break down the specific areas where most businesses lose visibility. If your content hasn’t been reviewed or updated in a while, it might be working against you.

They walk through what needs attention across your Google Business Profile, YouTube content, voice assistant readiness, LinkedIn presence, and AI visibility. You’ll learn what to update, what to drop, and where your blind spots really are.

Key Takeaways

Most businesses are underusing their Google Business Profile by skipping service listings, Q&A sections, and properly tagged images

YouTube videos often lack transcripts, chapters, and clear titles that help them rank in search

Voice assistants rely on platforms like Google, Yelp, Apple Maps, and TripAdvisor, and most businesses are only optimized for one

Blurry or generic images with missing alt text make your site harder to find in visual search

LinkedIn company pages with low activity or incomplete branding create a trust gap in B2B

AI tools now play a major role in search and expect consistent, well-linked content across platforms

Quarterly content planning is more effective than long-term roadmaps in a fast-moving digital space

Standout Quotes

“If you’re not showing up in AI tools, you’re missing up to 30 percent of the search market” — Jim

“Most businesses are creating content. Very few are updating it” — Kelly

“Your website can’t rely on old habits. The search environment has changed” — John

What You’ll Learn

How to spot and fix the most common digital blind spots

What details actually matter for AI, voice, and visual search

How to make your content easier to find across platforms

Where to prioritize your time for the biggest visibility gains