Ep.14 Myth Busting #4 - Your Google Business Profile Isn't Important

In this insightful episode, hosts John Maniatis, Kelly Biggs, and Jim Falotico explain why optimizing your Google Business Profile (GBP) should be the first step in your digital marketing strategy. John shares a success story about a blinds business that saw a surge in leads after fine-tuning its GBP. Kelly discusses how GBP acts as the “window display” of your business on the internet, while Jim covers the power of customer reviews and frequent updates. They also share actionable tips on how to rank higher in local searches and enhance your business’s credibility. If you want to dominate your local SEO game, don’t miss this episode!

 

Show Notes

Host's Perspective on GBP
John emphasizes the critical importance of Google Business Profile for local SEO and online visibility.

Success Story: Blinds Business
John shares a success story about optimizing a blinds business's Google Business Profile, leading to increased business.

Importance of Detailed Profiles
John discusses how filling in every detail of the Google Business Profile builds trust and attracts customers.

Understanding Local SEO
Kelly compares online presence to physical stores, explaining how Google Business Profile acts as a digital storefront.

The Role of Google Business Profile
Jim explains how a well-maintained Google Business Profile is essential for local SEO and visibility.

Claiming Your Business
Jim discusses the process of claiming your Google Business Profile and the significance of verification.

Starting Without a Website
Jim mentions that some businesses can thrive with just a Google Business Profile and social media presence.

Case Study: Carpet Cleaning Company
Jim shares a case study of a carpet cleaning company that improved visibility by updating their Google Business Profile.

The Importance of Reviews
Jim highlights the significance of customer reviews in boosting a business's credibility and visibility online.

Optimizing Google Business Profile

Jim discusses how optimizing the Google Business Profile leads to increased leads and business growth.

 

Key Strategies

• Claim and fully optimize your Google Business Profile for local SEO.
• Use GBP as an extension of your brand, acting like a "digital storefront."
• Regularly update your profile with images, FAQs, and product details.
• Gather reviews to increase credibility and improve rankings.
• Use Google Business Profile alongside Local Service Ads to increase leads and visibility.

 

Connect with Us:

• Website: Visit https://www.ruinvisibleonline.com  for more episodes, resources, and contact information.
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