Ep.13 - Myth Busting #3 - Social Media Equals More Leads

This episode tackles the myth that social media automatically leads to more business. Hosts John, Kelly, and Jim share why building a massive Instagram following doesn’t guarantee sales and why focusing on email lists and owned media is crucial for long-term success. They explore the importance of pairing social media with paid advertising, the nuances of branding, and how to effectively engage your target audience. Whether you're on Instagram, Facebook, LinkedIn, or TikTok, this episode reveals why a solid social media strategy is about more than just followers!

 

Show Notes

Myth Introduction: Social Media Equals More Leads
John introduces the myth that social media directly translates to more leads.

Social Media's Evolving Role
Discussion on how social media platforms have changed over time in generating leads.

The Importance of Owned vs. Earned Media
Kelly emphasizes the difference between owned media (like email lists) and earned media (social followers).

Risks of Relying Solely on Social Media
Kelly discusses the risks of building a business on social media platforms.

Paid Advertising for Lead Generation
John explains that social media can generate leads effectively when using paid ads.

Need for a Social Media Strategy
Discussion on the necessity of having a social media strategy for long-term brand building.

Changing Search Behaviors
John raises the trend of users preferring social media over traditional search engines like Google.

Meta's Search Engine Integration
Kelly talks about Meta's efforts to compete with Google by integrating search features.

Posting Frequency on Different Platforms
Kelly explains the importance of consistent posting frequency across various social media platforms.

Generational Differences in Information Sourcing
John notes Gen Z's tendency to use social media for searches instead of Google.

Influencer Marketing and Trust
Discussion on how younger generations trust influencers over traditional advertising methods.

Conclusion: Social Media's Role in Lead Generation
Wrap-up of the discussion, reiterating that while social media isn’t a direct lead generator, it’s essential for visibility.

 

Key Strategies

• Social media should be part of a broader marketing strategy, not the sole focus.
• Rely on owned media (e.g., email lists) rather than vanity metrics like followers.
• Social media works best for brand awareness, while lead generation often requires paid advertising.
• Adapt your social media strategy to the platform and audience—TikTok, Instagram, LinkedIn, etc.
• Stay aware of changes in social media algorithms and content policies to avoid losing your audience.

 

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