Ep 28 - Driving Foot Traffic: How Your Website Can Bring Customers To Your Door

What’s the key to getting customers to visit your physical store? In this episode, John, Jim, and Kelly explore how SEO strategies and smart website design can turn online browsers into in-store buyers. Using a case study of a high-end menswear store, they discuss how businesses can leverage their online presence to encourage foot traffic while maintaining a strong digital marketing strategy.

 

Show Notes

 

• Website Design Matters: John emphasizes the importance of a well-designed website, noting how poor design can lead to higher bounce rates.
• Luxury Menswear Case Study: John shares the story of a high-end menswear store in Toronto that uses its eCommerce platform to drive in-store visits, offering a unique experience for confident buyers of colorful, custom clothing.
• The Video Dilemma: John explains the challenges his client faced when trying to use a high-quality video on the website. The video slowed down the site, negatively impacting the store’s Google ranking due to website performance issues, forcing them to use a carousel instead.
• Driving Traffic to Physical Stores: Kelly discusses the importance of knowing your website's purpose. For some businesses, the goal is to sell online, while others want to use their site to bring customers into their physical stores, which requires different content strategies.
• SEO for E-Commerce: Jim and Kelly dive into the unique SEO needs of eCommerce websites, sharing tips on how to optimize product descriptions and user experience to rank higher on Google and convert visitors into customers.

 

Actionable Strategies:

1. Design with Purpose: Make sure your website’s design aligns with your business goals, whether it’s increasing online sales or driving foot traffic.
2. Optimize for Speed: Avoid heavy videos or images in key sections like the homepage, as these can hurt your website performance and Google ranking.
3. Leverage Carousels: If a video slows down your site, consider using image carousels to create a dynamic look without affecting website speed.
4. Know Your Audience: Understand whether your website is meant to inform, sell, or draw customers into your store. Tailor the

 

Contact Us:

• Visit our website: RUInvisibleOnline.com
• Connect with us on LinkedIn: https://linkedin.com/company/ruinvisibleonline
• Email us for more insights or to share your feedback: info@ruinvisibleonline.com

 

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