Ep 24. Website Fundamentals Part 3: You Built It But Can Google See You?

Website speed and technical performance could be the reasons your business isn’t showing up online. In this episode, the hosts break down the importance of Core Web Vitals—Google’s key indicators for measuring user experience—and explain how even the most attractive website can become invisible if it doesn’t meet certain benchmarks.

You’ll hear real stories from business owners who faced issues with slow-loading pages, outdated plugins, and hidden technical problems that hurt their Google rankings. If your website feels off but you don’t know why, this episode is for you.

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💡 Key Takeaways:

• Page speed matters: Your site should load in 2.5 seconds or less to avoid penalties from Google.
• Regular maintenance is essential: Updating plugins, themes, and WordPress itself helps prevent security breaches.
• Optimize for mobile first: For many businesses, more than 40% of website traffic comes from mobile devices.
• Understand user behavior: Tools like Hotjar and Microsoft Clarity help track user engagement and highlight areas for improvement.
• Prioritize security: Outdated plugins can leave backdoors for hackers, even if your login details are secure.

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🔗 Resources Mentioned:

• Google Lighthouse – Website performance testing tool
• SEMrush – SEO analysis and site audit tool
• Hotjar – Behavior analytics and heatmap tool
• Microsoft Clarity – Free tool for heatmaps and session recordings

Contact Information: 

Website: https://www.ruinvisibleonline.com/

LinkedIn: https://linkedin.com/company/ruinvisibleonline