Ep 20 Visibility, AI and Finding Diamonds in Your Reviews

In this episode, the team takes a deep dive into how AI and customer reviews influence your business's search engine rankings. John shares the results of a search experiment that reveals why some big-budget firms fail to rank as well despite their heavy spending on paid ads. Jim and Kelly weigh in on the importance of customer service, reviews, reputation management and the need for a strong digital presence. If you want to understand one way AI algorithms evaluate your business and how you can use that knowledge to get ahead, this episode is for you!

 

Show Notes

Introducing an AI key to being found online, focusing on reviews, SEO, and digital presence.  

Kelly kicks off a real-time experiment to see how Toronto law firms rank based on customer reviews and digital strategies.  

John discusses the surprising results of one of Toronto’s top personal injury law firms like Diamond and Diamond not appearing at the top in AI organic search results.  

Jim explains how AI is reshaping search rankings and what businesses need to prioritize.  

The importance of enhancing customer service and reputation to compete with businesses that have larger ad budgets.  

Conclusion: Why balancing SEO, reviews, and a strong digital presence is crucial to online visibility.

 

Key Strategies Discussed:

- The role of AI evaluating customer reviews and business engagement to influence AI search results  

- How to boost your search rankings by improving customer satisfaction and reputation.  

- The importance of diversifying your digital marketing strategy beyond paid ads.  

- Why smaller businesses can compete by focusing on reviews and digital presence.

 

Connect with Us:

• Website: Visit https://www.ruinvisibleonline.com  for more episodes, resources, and contact information.
• LinkedIn: https://linkedin.com/company/ruinvisibleonline

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