Ep 15 - Myth Busting Series Combined ( Myths. #1 to #4 )

In this myth-busting episode of Why Your Business is Invisible Online, the team unravels four pervasive misconceptions holding businesses back. Discover why Google Business Profiles matter, why email marketing isn’t obsolete, the real story behind social media and leads, and how more traffic doesn’t always mean success. Packed with relatable stories and expert tips, this episode is your guide to smarter digital marketing.

 

Show Notes

Myth 1: Email Marketing is Obsolete

• Kelly debunks the myth with data on email ROI and real-life examples 
• John shares tips for creating engaging email sequences 
• Jim explains the value of nurturing leads through timely and relevant emails 

Myth 2: More Traffic Equals More Success

• John recounts a cautionary tale of bad traffic and website security 
• Kelly emphasizes the value of targeting the right audience 
• Jim explains segmentation and targeting as keys to generating meaningful traffic 

Myth 3: Social Media Equals More Leads

• John discusses how social media can generate leads when used strategically
• Kelly stresses the risks of relying solely on social media and the importance of owned media 
• Jim highlights the importance of branding and long-term social strategies 

Myth 4: Google Business Profiles Aren’t Important

• John shares a success story about optimizing a blinds business’s Google Business Profile
• Kelly explains GBP’s role in local SEO and digital storefronts 
• Jim discusses reviews and their critical role in local visibility 

 

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